Advertising
As traditional forms of media give way to interactive media and online behavioral advertising, lawyers must constantly adapt to keep pace with technological advances. Ober|Kaler’s intellectual property lawyers are involved daily with the legal implications of these new technologies and poised to steer advertisers and agencies through the evolving legal landscape.
Our clients are engaged in projects involving the latest form of embedded content and advertising – both online and traditional. Working with Internet businesses means our lawyers know when bloggers need not disclose freebies and when puffery will cause headaches. Our lawyers know whether key words constitute infringement or permissible comparative advertising. Our lawyers are aggressive in having infringing viral videos swiftly removed from the Internet and can help decide when fair uses of content can be restored. Uncertain about liability from tweets? Our intellectual property lawyers can provide safe passage through the murky waters of social media marketing strategies and word-of-mouth advertising campaigns.
We keep an eye out for our advertising, design and production clients with timely updates on changes in the law and forward-looking advice about taxes and employment laws that protect the bottom line. Ober|Kaler’s intellectual property lawyers craft agreements to control ownership rights and efficiently license images, music and other elements for advertising products.
Our advertising services include:
- Clearance of advertising claims and content for compliance with applicable law and industry regulations
- Resolution of disputes regarding advertising statements
- Preparation and negotiation of advertising agreements, disclosures, disclaimers and privacy policies
- Counsel regarding business issues related to advertising practices
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